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The Product
  • Launched Q1 2008
  • Manages data and prescribes work according to user-configured business rules
  • Hundreds of users
  • Millions of rows of data
  • Day-zero ROI
  • Cloud-based subscription model
Company History

While designing and deploying successful computer systems for Bancard Systems, buy.com, Autobytel.com, Ditech.com and others, David Rueter saw repeating patterns of needs in automation of business execution. Businesses had accounting systems for accounting and CRM systems for sales, but lacked solutions for directly streamlining business execution of core operations.

Most businesses rely on non-financial data was in Excel or Word files on a network shared folder, and rely on tribal knowledge, informal e-mail correspondence, and staff meetings to coordinate activities.

In 2006, David began the ground-up development of a dynamic system that business people can use to manage work activity. The system had to be easy to deploy, flexible and highly responsive. It had to employ simple to use rules so that business people could configure it without IT involvement. The system became OpsStream.


OpsStream was first deployed in a production launch in Q1 2008, and is now a business critical system managing core operations for a growing number of customers' busineses. Every day OpsStream manages complex business execution for hundreds of users in companies that produce combined annual revenue over $100 million with millions of rows of data.

Company Guiding Principles:

  • Be faithful to our commitments in servicing our customers, each other, our families and community
  • Be curious, thoughtful, and deliberate
  • Provide the best possible solutions to our customers in everything we do
  • Questions are never a problem, not asking them is.
  • Give back.
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